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Managing luxury brands has taught me
how to transform quality, creativity
and emotional intelligence into
a well structured business model.
My passion to explore the mind's abilities
and spirit has resulted in discovering
useful techniques to develop balance and
transcendence in daily work.
CEMS Master’s in International Management
(SGH Warsaw, Bocconi Milano)
8 years with LVMH -
Moët Hennessy Louis Vuitton
London, Prague, Warsaw
Brand Manager,
Sales Manager,
Country Manager
Received the “Moët Hennessy Europe Innovation
Award” three times for combining creativity with
business efficiency
Initiator of the Inspiration Embassy to promote
holistic development of consciousness, creativity
and joy of life.
My main area of expertise focuses
on the luxury goods market and working
with brands such as Hennessy,
Dom Pérignon, Krug, Moët & Chandon,
Veuve Clicquot, Ruinart, Glenmorangie,
Ardbeg, Belvedere. I have observed
that tools used by luxury brands
are efficient in other sectors to help increase
the profitablity & desirability of brands.
Working in the Wines & Spirits sector
showed me the amazing potential
for brand building there is in
top gastronomy outlets: bars, hotels,
restaurants, clubs. This is still an untapped
market to be explored by many brands
from other segments (ex. real estate, design,
fashion, cosmetics, cars). This has great
potential to engage and WOW consumers.
Education for
brand creators and
managers.
Working with groups
and individuals.
What does your brand contribute to the world? What needs does it cater to?
Does your brand act in a distinctive way? What are your brand values?
Are these values communicated at all points of your brand presence?
Do consumers, employees and clients use consistent language
to describe the brand? Let’s design a unique brand DNA and plan its execution
using practical tools learnt whilst working with some of the most successful
brands in the world.
What does the innovation process in your company look like? A brand needs
excitement to develop. Let’s spark the enthusiasm within your team,
consumers and clients. Let’s engage them in brain storming. Let’s make sure
we ask the big questions to get the big answers. We search for both easy wins
and game changing solutions.
How to combine business efficiency with joy of work? How to develop
intuition, courage and creativity? How to communicate our values
to the world? Let’s learn how to simultaneously work on the external
infrastructure (processes, product) and internal one (relaxation, expanding
consciousness, observation of the thought processes and beliefs).
Let’s incorporate the elements of meditation to enjoy more inner peace,
better understanding of our and stakeholders’ needs, be more effective at time
management and get a clearer vision of our business and career development.
How to invite people into your brand’s world? How to transform
consumers into ambassadors? How to engage the HNWIs?
How to bring brand values alive? How to create a brand theater
and its rituals? We need to engage the senses of the consumers
(also employees and clients) to win their hearts and minds
– both here and now and long term.
For people interested in a creative approach to brand building
I recommend the Brand Zenctuary workshop.
Here in a personalized way we will use such tools as meditation,
scent, music. This proposal is the effect of combining
two of my passions: brand building and my holistic approach
to consciousness development (mind, body, spirit).
The objective is to create a state of relaxation,
to get full attention to the process and enhance our creativity.
I practice Mindfulness and connection to the Akashic Field.
I am happy to include these elements in the methodology
of the creative process.
How the approach of luxury brands can inspire
new solutions for your business?
How luxury brands create emotions around their product?
How luxury brands build consumer engagement?
How luxury brands translate innovation into business development?
How to utilize the potential of brand building in top
hotels, bars, clubs and restaurants?
How to develop the brand in the target group of High
Net Worth Individuals?
How to design a unique DNA for your brand?
How to utilize meditation in Akashic Field
for business development?
